Types of Identity Marks

Pictorial A visual image that represents the client without depicting the client’s name. https://99designs.com/blog/tips/types-of-logos/ Abstract An abstract geometric form that represents a business. https://www.fool.com/investing/general/2014/09/16/is-att-inc-one-of-the-best-companies-in-america.aspx Wordmark Consist of a typeface which is chosen for it’s style or is manipulated to convey the identity of a business. https://en.wikipedia.org/wiki/File:Star_Wars_Logo.svg Letter Mark Letter Mark logos use the first letter, …

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