Mood Board

I chose the fonts because I thought they were pretty. I chose the colors because they are my favorite colors. I like the Flower Trail logo because of the circular design and the flowers. I like the Autumn Lane logo because of the circular design and the colors. I like the Lovely Tree logo because of the font and the tree.

Types of Identity Marks

Pictorial

A visual image that represents the client without depicting the client’s name.

Image result for pictorial logo

https://99designs.com/blog/tips/types-of-logos/

Abstract

An abstract geometric form that represents a business.

Image result for abstract logo at&t

https://www.fool.com/investing/general/2014/09/16/is-att-inc-one-of-the-best-companies-in-america.aspx

Wordmark

Consist of a typeface which is chosen for it’s style or is manipulated to convey the identity of a business.

Image result for star wars logo

https://en.wikipedia.org/wiki/File:Star_Wars_Logo.svg

Letter Mark

Letter Mark logos use the first letter, initials or an abbreviation of a company’s name to convey their brand identity.

Image result for letter mark logo

https://iimagedesign.com/tag/combination-logos/

Combination Mark

Logos that integrate both a symbol and text.

Image result for subaru logo

https://www.stanleysubaru.com/blog/2012/july/13/what-does-the-subaru-logo-mean-what-are-the-origins-of-the-subaru-logo.htm

Emblems

Text and symbols integrated and enclosed to appear as one single graphic.

Image result for emblem logo

https://99designs.com/blog/tips/types-of-logos/

Logo System

A graphical framework that adapts to different situations.

Image result for Logo System logo

https://www.johnsonbanks.co.uk/thoughts/all-change

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